Chloe Chen

Chloe spent years building a collection of prestige beauty products before realizing most had nearly-identical drugstore counterparts. After racking up thousands of hours comparing formulas, finishes, and wear-tests across price points, she now dedicates her platform to proving you don't need a trust fund for a luxury makeup look. Based in California, she's tested over 500 dupe pairings and maintains a personal database of ingredient matches that would make a cosmetic chemist proud.