Julian Thorne

Julian Thorne spent nearly a decade working in environmental policy across the Pacific Northwest before pivoting to help conscious consumers navigate the overwhelmingly greenwashed beauty industry. After developing severe chemical sensitivities from synthetic fragrances, he became obsessed with ingredient transparency and the intersection of olfactory artistry and clean formulation. Now he translates complex sustainability certifications and scent chemistry into accessible guidance for people who refuse to choose between their values and their vanity.